GMA Network Inc.’s flagship radio stations maintained their leadership position in their respective categories in Mega Manila for the second straight year.
Month after month, Super Radyo DZBB 594 remained the undisputed highest rating AM radio station in Mega Manila with a total audience share of 37.7 percent based on Nielsen’s Radio Audience Measurement data for December 2021.
DZBB recorded a total reach of 1.64 million individuals last month, 87.5 percent of which were its loyal listeners. Its nearest rival DZRH only tallied 24.6 percent or 1.1 million lower than DZBB’s reach.
FM station LS 97.1 Forever! likewise held the top spot in Mega Manila, logging a total audience share of 29.1 percent or almost double its competitor Love Radio DZMB’s 15.6 percent.
It registered a total reach of 6.19 million listeners with a station loyalty of 72.1 percent.
Meanwhile, data from Nielsen’s Radio Audience Measurement for the fourth quarter Q4 2021 showed that Super Radyo DYSS AM emerged as the number one station in Cebu with an average audience share of 59.8 percent while its Iloilo counterpart Super Radyo DYSI AM was also the top station at 63 percent.
GMA is run by its bilyonaryo owners Felipe Gozon and Gilbert Duavit Jr.