The Figaro Coffee Group of bilyonaryo Jerry Liu shared why investors should believe in its brands and underscored its commitment to provide the best quality products at the most competitive price point.
“Across all our brands, we seek to deliver the best value for money. We strive to offer the best tasting products at the best price. Compared to our competitors, our products; taste profiles and price is unbeatable,” said FCG, which is set to debut on the Philippine Stock Exchange.
In its IPO prospectus, Figaro cited that its drinks are quite affordable ranging from P95-P185. Bo’s Coffee was slightly higher at P95-P190. Global coffee chain giant Starbucks sells for P110 to P220. Coffee Bean and Tea Leaf is at a P120-P205 range while the Villar-owned Coffee Project prices its beverages from P130-P215.
The group currently operates 55 Figaro coffee shops, 35 Angel’s Pizza outlets, five Tien Ma’s Taiwanese cuisine restaurants, three TFG Express outlets and one Cafe Portofino outlet.