Lopezes, Ayalas team up to launch 'tradigital' entertainment channel with goal to reach 11M households

Lopezes, Ayalas team up to launch ‘tradigital’ entertainment channel with goal to reach 11M households

The country’s leading content provider ABS-CBN and Globe’s digital entertainment company KROMA are bringing “tradigital” viewing to Filipinos through PIE, the Philippines’ first real-time and multi-screen interactive channel.

Slated for launch in May, PIE or Pinoy Interactive Entertainment offers Filipinos a digital upgrade to their traditional media consumption habits by allowing them to watch TV shows, join all-day contests, build following, and even steer the storyline of a teleserye across multiple screens including TV sets, laptops, desktops, and mobile devices.

PIE is bringing back the classic game show “Pera o Bayong” that takes on a new level with an interactive format and prizes given away every hour to viewers at home.

ABS-CBN chief operating officer of Broadcast Cory Vidanes said the company is committed to bringing innovative content to as many Filipinos as possible.

“In recent years, we have been engaging audiences more through a stronger digital presence and collaboration with various groups. Our partnership with PIE is a significant step in that direction and we’re looking forward to engaging with Kapamilyas in a whole new way,” said Vidanes.

Test broadcast of PIE has begun this month. Its revolutionary brand of entertainment will also be available to everyone through YouTube.

PIE will be accessible to some 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio and nearby provinces and to 85 million digitally-connected Filipinos this May.

To find PIE, viewers may rescan their digiboxes.


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