Ayala-led Globe Group has created a new holding company called AdSpark Holdings Inc. to consolidate initiatives on its advertising technology and data capabilities.
Globe said the initial portfolio comprising AdSpark Holdings forms a strong base foundation where the group’s digital advertising and data business can further thrive and scale.
The new holding firm is composed of digital and mobile marketing solutions provider AdSpark, multi-channel messaging platform M360, intelligence-powered solutions provider iNQUiRO, and adtech startup Deep Sea.
“Our assets and capabilities in data, advertising, and customer relationship management for B2B sit in various parts of the Globe Group and render solutions to customers independently,” Globe president and CEO Ernest Cu said.
“But it has now become imperative to synergize and capitalize on their collective capabilities, increase operational efficiencies, build compelling solutions on data and ad-tech, and innovate at a macro level to maximize opportunities,” Cu added.
Nikko Acosta has been appointed as CEO of AdSpark Holdings. He remains chief strategy officer of the Globe Group.
With nearly 20 years of experience across mobile, broadband, enterprise, international, and content, Acosta is regarded as one of Globe’s proven, steadfast, driven, and results-oriented leaders .
“With Nikko at the helm, we are confident that he can bring AdSpark Holdings to greater heights,” said Vince Yamat, managing director of 917Ventures, the wholly-owned corporate venture builder subsidiary of Globe.